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Make Up in New York 2020 will take place in September as a completely digital format on Beauteamatch.com, an online platform exclusively dedicated to the stakeholders of the beauty industry. This platform allows the users to share new ideas, products and formulas.

Come meet us to discover our new products and the new collection of R&D Color!

To access the platform you need to complete the registration on www.Beauteamatch.com, then search for «R&D Color» in the search bar to reach out to us and have access to our products in detail.

We are proud to announce that our product Bell’s Kiss, from the 2020 collection Deep You, has been awarded to be amongst the most innovative products in the Innovation Tree at MakeUp in Paris 2020!

The Innovation Tree selects the most innovative products for each edition of Make Up In. A panel of world-renowned experts analyzes the products presented and elects the most revolutionary textures amongst them, the ones that could be pivotal for the development of makeup and skincare.

In the unceasing flow of water everything is mobile, temporary, coexists.

Discover in DeepYou the immense potential of water, that generates life, links sites, connects people and its sensory properties: fluid at the sight, fresh to the touch but also strong and powerful in its effects. There is more (“di più” in italian, sounds like “deep you”) in these textures, being makeup not overlooking skincare. DeepYou invites to plunge and dive bravely: a leap in your own inwardness, in your sometimes concealed personality. Beyond rigid distinctions, infinite nuances of identity and personality, fluid as water, may be asserted by high–performance textures.